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As a practicing child, adult and family psychiatrist, Willie T. Hamlin, M.D., designed the 3Cs website to foster the positive development of every child and adult, regardless of race (Afro-American, Hispanic, Caucasian, and Asian), sex, gender, religion, nationality or economic status.

The 3Cs website has clothes and other products ideal for portraying positive imaging, political messages, and humor.  These include items such as t-shirts, hats, mouse pads, bumper stickers.  Educational materials include textbooks, guide books, speeches and articles.